Wednesday, 17 February 2016

Light in the Darkness - #WithSyria Campaign


After coming across the #WithSyria campaign via Oxfam (who are supporters of it), I decided to visit their website; https://withsyria.com/

Where I came across this petition...

The petition detailled how 83% of lights have gone out in Syria now. I feel this campaign has a really effective message "turn lights back on for Syria"




Which I signed immediatly.


I was then shown this campaign video;




The video starts with a boy with a torch, we think he is in a tent, some wreckage in the dark. However it is revealed he is just reading a comic under his bed sheets in the comfort of his own home.... However when his father says "don't be afraid" we are shown a black screen and suddenly a dramatic scene transition where we see the boy in the rubble we pictured him in at the start... This scene transition shocks and is very effective... I would love to try out this sort of transition method to create a flow to the animation like it never ends, like the conlfict in syria never seems to be ending. But also to be used to shock and draw contrast like this video so effectively does, the impact it leaves is profound, from everything to nothing. The repetition of "don't be afraid" also makes it very poignant and powerful. The boy obviously lives in the destruction of his house, his only possession his comic, it keeps him going. He also finds another child in wreckage like him..

Yet again this is an example of children being used in campaigns to persuade more. This is really exposing to me how much more effective a child can make when being used to expose the tragedy of a certain situation.



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